AI Search Optimization
A growing share of buyers now ask an assistant instead of scrolling a results page. Being cited in that answer is a different discipline from ranking — the content has to be structured to be quoted, and the claims have to be verifiable.
Discuss AI visibility
What We Do
Making your content the source an AI answer draws from.
Citability Optimisation
Content restructured into clear, self-contained, quotable statements that an assistant can lift confidently.
Structured Data
Schema markup, entity definitions and machine-readable facts so systems can parse what you actually offer.
Authority Signals
Author credentials, sourcing and original data — the things that make a model treat you as reliable.
Entity & Knowledge Graph
Making sure your brand, products and people are recognised as entities rather than loose text.
Visibility Monitoring
Tracking whether you appear across ChatGPT, Claude, Perplexity, Gemini and AI Overviews for your key questions.
Original Research
Data and studies worth citing, which is the most reliable route into AI answers.
What Is Included
Question mapping
The actual questions buyers ask assistants about your category, gathered and prioritised.
Share of answer tracking
How often you are cited versus competitors, tracked over time across assistants.
Technical implementation
Schema, llms.txt, crawler access and feed structures configured correctly.
Author authority
Author entities, credentials and consistent attribution across your content.
Content refresh
Keeping cited content current, since assistants favour material with recent, dated updates.
Accuracy review
Verifying claims, because being cited incorrectly is worse than not being cited.
Sectors We Market In
Considered-purchase categories where the buyer researches before they enquire — which is where content, search and honest measurement earn their keep.
Talk to our teamHow We Run Marketing Programmes
Measurement first, then the work — in that order, because the reverse wastes budget.
Tracking & attribution
Conversion tracking, server-side events and consent handling audited before spend increases.
Technical foundations
Crawlability, speed and structured data fixed before content or links are commissioned.
Subject-matter content
Written from interviews with your experts, because generic content is obvious in technical categories.
Structured testing
One variable at a time, run to significance, with losers documented as well as winners.
No shortcuts
Nothing that risks a penalty — no paid link schemes, no fabricated reviews, no cloaking.
Honest reporting
Pipeline and revenue alongside traffic, including the months where something did not work.
How We Work
Measure first — most brands have no idea whether they currently appear.
Baseline
Test your key questions across assistants and record who gets cited today.
Restructure
Priority content rewritten to be citable and marked up properly.
Build authority
Original data, sourcing and entity presence developed.
Track
Monthly visibility reporting and iteration on what moves.
Find Out If AI Mentions You
We will test your key buying questions across the major assistants and show you who gets cited today.
Request a visibility checkAI Search Questions
Everything you need to know about our digital marketing work.