Signing Up Is Not The Product
Fitness businesses measure the wrong thing early and find out late. Downloads and memberships look healthy for a quarter; then attendance drops, cancellations rise and nobody can say which week it started.
We build the retention mechanics as core features rather than a growth experiment — streaks that survive a missed day, programmes that adapt, class reminders timed usefully, and reporting that shows a member going quiet while there is still time to call them.
- Attendance and engagement tracked per member, not just in aggregate
- At-risk members surfaced to staff early enough to act
- Booking and billing that never gives a member a reason to cancel
What We Build For Fitness
The systems behind a gym floor, a studio schedule and a training app.
Gym & Studio Management
Memberships, plans, freezes, attendance, staff rosters, access control and reporting for one site or fifty.
Class Booking & Scheduling
Timetables, capacity, waitlists, late-cancel rules and credits — the operational detail members judge you on.
Member & Training Apps
Programmes, logging, progress and check-in in an app that works in a basement gym with no signal.
On-Demand & Live Workouts
Streaming workout libraries and live classes with playback that holds up on a phone propped against a wall.
Wearables & Tracking
Apple Health, Google Fit and wearable data brought in and made useful rather than just displayed.
Coaching & Nutrition
Coach dashboards, programme assignment, check-ins, messaging and nutrition tracking for online coaching businesses.
What Decides Whether It Holds
The unglamorous half — billing, booking and sync — is what members actually leave over.
Recurring billing
Plans, freezes, pro-rata, failed payments and dunning handled properly, because billing errors cancel memberships.
Capacity & waitlists
Booking rules, no-show handling and automatic waitlist promotion that fills a class instead of leaving it half empty.
Health data sync
Wearable and phone health data reconciled without double-counting a workout logged in two places.
Works in a basement gym
Programmes and logging cached locally, because the weights room is where mobile signal goes to die.
Access control
Door, turnstile and QR check-in tied to live membership status, so entry matches what the member has paid for.
Retention analytics
Cohort attendance and churn signals surfaced to staff as a call list, not as a chart nobody opens.
What We Connect To
A fitness product sits between hardware at the door, health data on a wrist and money on a card. Those integrations are where the delivery risk is.
Talk to our teamHow We Deliver
Live in one studio first, during a normal week, with staff on the desk to catch what we missed.
Map the member journey
Joining, booking, attending, paying and leaving — documented as it happens today, including the manual bits.
Booking and billing core
Memberships, schedule, capacity and payments built and tested first, since these are what break publicly.
App and content
Member app, programmes and streaming layered on, tested by real members on real gym wifi.
Studio-by-studio rollout
One location live with data migrated and staff trained on site, then the rest once a full billing cycle is clean.
Where Do Members Go Quiet?
The week they stop booking, the payment that fails silently, the class nobody can get into. Tell us the pattern and we will build against it.
Talk to our teamFitness Questions
What gym operators and fitness founders ask us before building.