Forex Solutions

Sales Management Platform For Brokers

Leads arrive from a dozen sources and go cold while your desk works out who owns them. We build the layer that fixes that — automatic routing, a workspace your agents actually want to use, and reporting that shows which campaigns pay for themselves.

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Sales Management Platform Development

What The Platform Covers

Everything between a lead landing on your site and a funded, retained client — built for how a broker sales floor actually runs.

Lead Capture & Routing

Web forms, affiliate feeds, landing pages and imports flow into one queue, then route by geography, language, desk or round-robin.

Agent Workspace

One screen with the client profile, trading account, deposit history, call log and next action — no tab switching mid-call.

Dialler & Call Logging

Click-to-call through your VoIP provider, with recordings, dispositions and follow-up tasks written back automatically.

Retention Workflows

Automatic tasks when a client stops trading, a deposit fails or a margin call fires, so retention is triggered by behaviour rather than memory.

Commission & Payout Rules

Configurable schemes per desk and per agent — volume, deposit, revenue share or a blend — calculated nightly and auditable.

Management Reporting

Conversion by source, agent and campaign, with cost-per-funded-account so marketing spend can be judged on outcomes.

Features That Change The Numbers

01

Speed-to-lead alerts

Agents are notified within seconds of a registration, because contact rate collapses after the first few minutes.

02

Multi-desk hierarchy

Countries, brands, desks and teams, each with their own targets, scripts and visibility rules.

03

KYC status in-line

Document state and verification blockers sit on the client record so nobody chases a deposit that compliance has frozen.

04

Templated outreach

Approved email, SMS and WhatsApp templates with merge fields, so messaging stays compliant across the floor.

05

Full activity timeline

Every call, note, status change and transaction on one chronological trail for audits and handovers.

06

Target tracking

Daily and monthly targets per agent, with live leaderboards that management can actually trust.

Who We Build Forex Platforms For

Brokers, prop firms, introducing brokers and asset managers across regulated and offshore markets — each with different reporting, risk and compliance requirements.

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Retail brokerages
Prop trading firms
Introducing brokers
Asset managers
Multi-asset brokers
Regulated entities
White-label operators
Payment providers
Liquidity providers

Trading Platform Engineering Capabilities

Forex systems are judged under load and under audit. These are the parts we build for both.

Low-latency services

Order and pricing paths written in Go or Rust where microseconds change the fill a client gets.

Trading server integration

MT4, MT5, cTrader and in-house servers connected through their manager, gateway or FIX interfaces.

Risk controls

Exposure limits, margin logic and kill switches evaluated in the trade path rather than in a nightly job.

Auditable ledgers

Every balance movement traceable to the event that caused it, which is what a regulator asks for.

Multi-entity support

Several brands, jurisdictions and reporting sets on one platform without leaking data between them.

Live monitoring

Approval rates, feed health and settlement status alerting before your desk notices a problem.

How We Deliver It

Four phases, each ending in something your desk can log into.

Map the desk

We sit with your sales and retention leads to document how leads flow today, and where they stall.

Integrate the data

Trading server, payment providers and marketing sources connected first, so the platform is built on live records.

Build in sprints

Workspace, routing, reporting and payouts delivered in two-week increments with demos at the end of each.

Roll out by desk

One desk migrates first, we fix what the real world exposes, then the rest follow with training.

Stop Losing Leads To Admin

Tell us how your desk works today and we will map where leads are leaking, then scope a platform that plugs the gaps.

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FAQs

Sales Platform Questions

Everything you need to know about our forex solutions work.

Yes. Plenty of brokers keep an existing CRM for records and use this as the sales and retention layer on top, synchronised both ways. We map the fields and agree which system owns which record before development starts.

MT4 and MT5 through the manager API, cTrader through its Open API, and in-house or white-label servers through whatever REST or FIX interface they expose. If the server has no usable API we will tell you that in discovery rather than after the invoice.

Recording is built with consent capture, retention periods and access logging, and we configure it to the rules of the jurisdictions you operate in. Where a regulator requires immutable storage, recordings go to write-once storage.

A working platform with routing, the agent workspace and core reporting typically takes eight to twelve weeks. Commission engines and deeper analytics usually follow in a second phase.